The product development lifecycle at Fuzz begins with a strategic plan informed by an in-depth analysis of the current state, insights-driven vision for the future state, and detailed roadmap to deliver success. Brand, business and consumer insights are woven into a product strategy that defines a clear value proposition for the product and the role it plays within the broader product ecosystem. Key performance indicators are established in this phase to identify analytics platforms that will track, measure and report on these success metrics.